Study Tour of Washington, D.C.

The INMA Study Tour of Washington, D.C., will explore the different paths to growth strategies: iconic brands re-positioning from local to global, the world’s largest newspaper company, digital pure-plays disrupting political media, and the fast-rising conservative media scene segmenting audiences in new ways.

Key themes to be covered

The highest-demand and most discussed topics for news media companies

How Trump's assault on the media values is changing journalism

Targeting political B2B audiences with premium content

Reinventing local media with a national strategy

The surprising strength of print among digital "pure-plays"

Segmentation strategies bolster conservative media

The roles of data and technology in product development

Emerging priorities: data to drive advertising sales and mobile as the lead consumer platform

How to out-niche the niche media

Agenda

Thursday

May 31

8:00 a.m.-5:00 p.m.
Study Tour of Washington, D.C.

Among possible study tour stops include the Washington Post, Politico, Axios, PBS/NPR, Center for Public Integrity

Friday

June 01

8:00 a.m.-5:00 p.m.
Networking Lounge

Among possible study tour stops include Gannett, Vox, Atlantic Media, National Geographic, Blue State Digital

Ready to attend the conference?