Media Conference

The INMA Media Conference is an intense two-day focus on strategy and trends from the world’s top news media companies. This centerpiece of World Congress includes the best keynotes, panels, and interviews – with a twist of what makes D.C. unique.



June 04

8:00 a.m.-5:00 p.m.
Networking Lounge

INMA has selected 10+ companies that best reflect World Congress programming to demonstrate their services to you in a relaxed interactive environment. Register early and join us for coffee and peer connections.

9:00 a.m.-4:30 p.m.
Media Conference

Theme: Strategy and Vision

The Emerging Value of News Brands

As the world drowns in information, standing out amid the noise has become vital to survival. Being "better" or "first" have value, yet being trusted, authentic, differentiating, fact-based, crusading or empathetic are attributes that elevate news brands further and faster (and more consistently) in a soupy ecosystem. In this keynote, learn what the world’s best are doing to capitalise on the new values behind news.

Alternative Business Models and Value Drivers

Two alternatives to the advertising-dominated business model that has served news media well for nearly two centuries are emerging: one that establishes a direct-paid relationship with readers and one that sees news media as an incubator for ancillary services that can prove bountiful to shareholders. In this session, get a bird’s eye view at the emerging value drivers behind news media models.

Differentiating Journalism In the Era of "Fake News"

Consumer confidence in journalism is at an all-time low. An American president labels most professional journalism as "fake news." Populist governments worldwide have created a best-practice network on how to thwart journalists and the news media companies that employ them. In this interview with a leading editor, learn how the best companies have turned dire threats against their existence into bountiful opportunities – and changed democracy in the process.

Theme: Economics of Content

Content Economics and the Hierarchy Behind Revenue Levers

"Content economics" is not only about subscriptions. It is about ensuring you earn a satisfactory return on every piece of content: subscription revenue, advertising revenue, affiliate revenue. It is about maximising return across all levers and ensuring you only invest heavily when you are going to get a return. Learn more about this strategic approach in this keynote session.

Freemium, Meter, and Hybrid Models: What’s Working and Not Working

Freemium digital subscription models are taking over in much of Europe and the South Pacific, while the metered model rules in North America. The Scandinavians are adopting hybrid freemium-metered models. In this session, leap into three media leaders in digital subscriptions.

Pay and Stay: Consumer Engagement Best Practices

Even the best in digital subscriptions struggle with retaining subscribers. Crucial to retention is engaging subscribers. In this session, go behind the scenes of three companies that are using newsletters, on-site alerts and messaging, and other tactics to make their news brand an invaluable experience.

4:30 p.m.-5:45 p.m.
Global Media Awards Ceremony

The presentation of the 83rd Annual INMA Global Media Awards takes place in in The Fichandler Stage of the Mead Center for American Theater. Join INMA for a cocktail reception and an evening of awards in a grand setting.

5:45 p.m.-7:00 p.m.
Awards Cocktail Reception

Celebrate innovation in media after the Global Media Awards ceremony at a cocktail reception honouring finalists and winners.


June 05

8:00 a.m.-5:00 p.m.
Networking Lounge

Re-connect with solution providers, make new contacts, and renew acquaintances in this intimate setting.

9:00 a.m.-4:30 p.m.
Media Conference

Theme: Product and Tech

The Emerging Role of Smart Data and AI

Data is evolving from a department to an ethos and backbone at media companies – with it being central to a CEO’s mandate and the governing board’s vision. In this session, find out how news media companies are structuring data at a strategic level and where AI and machine learning fit.

Video Strategies: Global Revolution vs. Local Bust?

The world is shifting to video consumption beyond TV in record numbers, yet consumption of news media-produced content is inconsistent. In this panel, learn about three strategies from three best-practice media companies in the video space.

What’s Next in Mobile Beyond the Smartphone?

As mobile moves from a device or connection to a behaviour, what emerges is a new approach to how media companies future-proof their efforts in this space. Beyond smartphones, we will dive into the cutting edge of what media companies and others are doing with voice recognition, Immersive Reality (IR), and location-based services.

Theme: New Experiences in Advertising

Marketing Services and the New Media Value Proposition

The marketing agency model for media companies is skyrocketing: digital marketing solutions, e-commerce, promotions and events, data services, content marketing and more. Learn from the best in how to structure, prioritise, and execute.

An Advertising Tour de Force: Native + Programmatic + Print

Spin the globe, and who in the INMA network worldwide are best-practice in advertising platforms? In this quick-hit session, zoom into companies at the top of the pyramid in native advertising, programmatic, and print.

6:30 p.m.-10:00 p.m.
Gala Reception at The Hay-Adams

Conclude World Congress in one of "insider Washington's" most talked-about hotels with a view of the White House and the Mall captured on film for decades. Nothing offers a more breathtaking panoramic view than the Hay Adams Hotel - notably the famous "Top of the Hay."

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