An inside look at what media subscription models are working best, the science behind what triggers subscriptions, and the art of pricing in the emerging subscription economy

Key Themes

Key Themes

• Economics of content

• Freemium vs. meter vs. hybrid

• Subscription triggers

• Price points

• Netflix/Spotify lines

• Emerging KPIs

• Algorithms

• Where Google + Facebook can help

• Registration process

• New audience pockets

• Tech systems that work

• Role of newsroom

• Content locks

• Reader revenue beyond subscriptions

• Role of video

• Loyal non-subscribers

• Sharpening differentiators

• Nationals vs. metros vs. communities

Confirmed Speakers

Robbie Kellman Baxter

Robbie Kellman Baxter
Author
The Membership Economy
United States
@robbiebax Robbie Kellman Baxter

Stefan Betzold

Stefan Betzold
Managing Director, Digital
Bild/Axel Springer
Germany
@stefanhh Stefan Betzold LinkedIn

Danuta Breguła

Danuta Breguła
Director of Online Strategy & Business Development
Gazeta Wyborcza
Poland
Danuta Breguła LinkedIn

Pete Doucette

Pete Doucette
Chief Consumer Revenue Officer
Boston Globe
United States
@pmdoucette Pete Doucette LinkedIn

Charlotte Gordon

Charlotte Gordon
Vice President, International Consumer Marketing
The New York Times
United States
Charlotte Gordon LinkedIn

Alan Hunter

Alan Hunter
Head of Digital
The Times and Sunday Times
London, United Kingdom
@alanhhunter Alan Hunter LinkedIn

Siri Holstad Johannessen

Siri Holstad Johannessen
Head of Sales and Marketing
Schibsted Media Group
Oslo, Norway
Siri Holstad Johannessen

Astrid Jorgensen

Astrid Jørgensen
Head of Sales and Marketing
Politiken
Copenhagen, Denmark
@compaindur Astrid Jorgensen LinkedIn

Gadi Weiszlovits Lahav

Gadi Weiszlovits Lahav
Head of Product
Financial Times
London, United Kingdom
@gadilahav Gadi Weiszlovits Lahav LinkedIn

P�l Nedregotten

Pål Nedregotten
Executive Vice President
Amedia
Oslo, Norway
@nedregotten P�l Nedregotten LinkedIn

Steven Neubauer

Steven Neubauer
Managing Director
NZZ Media Group
Zurich, Switzerland
@neubauersteven Steven Neubauer LinkedIn

Grzegorz Piechota

Grzegorz Piechota
Researcher and Author
University of Oxford
United Kingdom
@g_piechota Grzegorz Piechota LinkedIn

Petteri Putkiranta

Petteri Putkiranta
President
Helsingin Sanomat
Finland
Petteri Putkiranta LinkedIn

Anna Rawling

Anna Rawling
EVP, Customer Experience and Produce Strategy
The Economist
London, United Kingdom
Anna Rawling LinkedIn

Jess Ross

Jess Ross
Chief Product Officer
Fairfax Media
Australia
Jess Ross LinkedIn

Suzi Watford

Suzi Watford
CMO and Executive VP
The Wall Street Journal
New York, United States
Suzi Watford LinkedIn

Peter Wolodarski

Peter Wolodarski
Editor-in-Chief
Dagens Nyheter
Stockholm, Sweden
@pwolodarski

INMA Media Subscriptions Summit

Wednesday and Thursday, April 18-19

Analytics Study Tour Preview

Reuters
30 South Colonnade, Canary Wharf, London

Digital subscriptions represent the hottest subject in news media worldwide in 2018. In this two-day summit in London, INMA will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.

Learn More

INMA Media Subscriptions Study Tour

Monday and Tuesday, April 16-17

Study Tour Preview

Various media companies across London

Go deep into the subject of digital subscriptions with in-person visits to London media companies representing the full panoply of strategies: freemium, metered, membership, hybrid. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement.

Accommodations + Details

Hotels

We recommend the following four- and five-star Canary Wharf London hotels that range from £256 to £329 per night and are within 7- to 9-minute walk of Reuters, which will host the Media Subscriptions Summit:

Hilton London Canary Wharf (£329)
Marriott Executive Apartments, London, West India Quay (£319)
Canary Riverside Plaza Hotel (£276)
London Marriott Hotel West India Quay (£263)
Radisson Blu Edwardian (£256)
Novotel London Canary Wharf (£250)

Note: These are online prices as of December 7, 2017. Prices will fluctuate based on demand. Please book early.

Details



What is the attire?

Business casual

How to get to venue

Click here for a map of Reuters, venue for the Media Subscriptions Summit

About London

VisitLondon.com
The London Guide
Visit Britain
The London Pass

Sponsorship

Contact INMA's Tom Corbett at tom.corbett@inma.org to learn more

What will the weather be like?

Expect 13°C (55°F), always a threat of rain

Cancellations

Summit and study tour registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.

Registration

INMA MEMBER PRICES
Media Subscriptions Summit
By March 1
US$1,495/
€1,275
After March 1
US$1,695/
€1,450
INMA MEMBER PRICES
Media Subscriptions Study Tour
By March 1
US$3,500/
€3,000
After March 1
US$4,000/
€3,400
INMA MEMBER PRICES
Summit + Study Tour Combo
By March 1
US$4,795/
€4,100
After March 1
US$5,395/
€4,700

Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.

NON-MEMBER PRICES
Media Subscriptions Summit
By March 1
US$2,290/
€1,950
After March 1
US$2,490/
€2,125
NON-MEMBER PRICES
Media Subscriptions Study Tour
By March 1
US$4,295/
€3,665
After March 1
US$4,795/
€4,090
NON-MEMBER PRICES
Summit + Study Tour Combo
By March 1
US$5,590/
€4,765
After March 1
US$6,290/
€5,365

Note:
- If you do not wish to register online, you can Register by PDF (in U.S. dollars) or Register by PDF (in euros) instead.
- Summit registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
- Non-member registrations include a full year of individual membership in INMA.



Register Online
PDF (Euros) | PDF (Dollars)

Summit Hosted by Reuters

Questions? Contact us



Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me

Katy Schaff
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me