The Animated and Interactive New Paper
Media associated with this campaign
Overview of this campaign
• To excite and engage readers and advertisers of the print newspapers.
• To enhance the reading experience of the print-format newspapers.
• To grow readership of the print-format newspapers through digital platform.
• To grow print advertisement revenue.
Results for this campaign
• Ability to garner additional 20% revenue or more for animation of print ads.
• More readers download the app to read the e-paper due to its innovative interactive and animation features. The app install base is about 40% of the number of print circulation copies.
• More readers’ engagement as they share and store advertisements and news articles. An average of 20% of readers on its e-paper app use these features.
• Increase responses for advertisers as it is made quicker and easier for readers to response to advertisements. An average of 10% of readers on its e-paper app contacted advertisers using these features.
• Print ads continue to be relevant and contribute to a significant share of revenue as more readers continue to read the print-format newspapers on mobile devices.
• The animation and interactivity features were developed in-house and have been awarded 2 patents, the first for Singapore Press Holdings Ltd.