Big Data For News Publishers
About This Blog
This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.
51 Blog Posts
Top 10 Viewed Big Data For News Publishers Posts From the Past Year
- INMA: How to boost long-tail digital content with metrics (not pageviews)
- INMA: 2 questions media companies should ask about profitable subscribers
- INMA: Google Data Studio has its pros and cons
- INMA: Why audience engagement must be appropriately defined
- INMA: 5 stages of data adoption: Where is your media company?
- INMA: Facebook penalises click-bait in feeds
- INMA: Rethinking engagement strategies for a home page bypass
- INMA: Why media companies must continuously revisit strategy
- INMA: Optimising advertising prices with a data-driven rate card
- INMA: 5 considerations before embarking on a Big Data journey